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General >> Off Topic Subjects >> Scorpio  Success  Overseas
(Message started by: mr._floppy on Nov 28th, 2004, 12:24am)

Title: Scorpio  Success  Overseas
Post by mr._floppy on Nov 28th, 2004, 12:24am
We know  the  Scorpio   was a  big   disappointment   for   Ford  in the  UK.     But  did  Ford   also  produce   the  Scorpio  in  other  countries   like the US,  Germany  and   Australia,  and   if  they  did ,  did   it   perform   better ?

Title: Re: Scorpio  Success  Overseas
Post by Geoff_W on Nov 28th, 2004, 10:56am
A sales disapointment maybe but was well regarded by Ford people and their dealer management at the time for their own use.

It was a European product. It may have been shipped to other markets but not in any volume.

With a life total of 98,587 http://www.fordscorpio.co.uk/revisions.htm  

Bulk of vehicles a clean split between UKRHD and Germany LHD the marketing suits probably decided that running with a Jaguar instead would be a better move.

Fords experience of shipping european cars into the US had been unhappy. XR4 shipped as Merkur as a premium product was expensive and not as reliable as US produced products.

Other problem at that point was that similar class size in the US were six seaters and Ford in Australia were building muscle cars like the Falcon.

GM s strategy is to keep exec saloons as the top of the pile for selling a range of vehicles into companies down to the Corsa.

Ford by surrendering their top of the range product probably reduced their chances of whole company sales so it was probably a poor move.

Anyway I guess we are the winners.

Geoff

Title: Re: Scorpio  Success  Overseas
Post by mr._floppy on Nov 28th, 2004, 11:57am
Yes, it does look like  Ford  UK  has  given  up  on  producing    big   luxury  models .    

Title: Re: Scorpio  Success  Overseas
Post by Paul B on Nov 28th, 2004, 12:18pm
They should never have given up on the Scorpio. I reckon they should've stuck to their guns. And they may have just been proved right with it.
Still, it must be difficult to keep it going if it ain't selling.

Title: Re: Scorpio  Success  Overseas
Post by Baz on Nov 28th, 2004, 2:11pm
Rover manage!!

Title: Re: Scorpio  Success  Overseas
Post by Paul B on Nov 28th, 2004, 2:19pm
:D  True   :D

Everyone critisised the styling, but when Ford dropped it, so many others copied it and claimed it to be their own  >:(

Eric makes a comparison at the foot of this page... CLICK THIS BIT (http://www.fordscorpio.co.uk/style.htm)

Title: Re: Scorpio  Success  Overseas
Post by mr._floppy on Nov 28th, 2004, 5:08pm
 In  the US,  if  a Ford  Model is  not  selling too well  they  just   titivate  it up a bit  , slap  a  Mercury or  Lincoln ( owned by  Ford )  badge  on  it  and   re-sell it  as  a  new  , more  upmarket  model.  An option not  available to  Ford  Europe.



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